Marketing and sales

Fashion Launch Control

Turn collections, channels and campaigns into a visible, prioritised and actionable operation.

fashion Campaign performance Simulated data

Conversion

13% +1% · vs. reference

Cost per result

42 € +13% · vs. reference

Qualified reach

60 k +0% · vs. reference

Opportunities

44 +2% · vs. reference

Before

Fragmented information

Decisions about collections, channels and campaigns arrive late and depend on manual checks.

AIFE®

The system connects data, rules, owners and exceptions in real time.

After

The team knows what to do, why, and the impact before confirming it.

Marketing and sales

Click any element to see what sits behind it.

Stableupdated now

Decision lab

Budget106% Reach88% Conversion95%

Store Act on today’s exceptions

The same data is presented differently depending on who has to make the decision.

Marketing and sales

Speed92

Clarity97

Trust95

“The system tells me what is happening and what to do without chasing information.”

Marketing and sales

58%Margin+3%

Marketing and sales

14Promotions+7%

Marketing and sales

Decision trail